As a purpose-driven agency passionate about people and the planet, it’s fair to say we have strong feelings on certain topics. So when our principles clashed with a national holiday, we needed to have an uncomfortable conversation. I’m writing of course about Invasion (or Survival) Day. More commonly known as Australia Day.

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On January 26, 1788, British settlers raised their flag and claimed the land for the first time at Warrane (Sydney Cove). The British government stated Australia was terra nullius (nobody’s land) to justify the settlement without treaty or payment legally. So the date regarded as the beginning of…

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