A brand is not a logo In a workshop with a new client recently, we started the morning with the not-so-small question ‘What is a brand?’ We had a variety of responses come up — from the abstract “a suit of clothes you put on to present to the world” to a very accurate yet much…

Written by Warren Davies, Managing Director, All or Nothing In the Summer of 2019/20 the air in South-Eastern Australia was so thick with smoke from bushfires we were advised to not go outside by The BOM and others. Sometimes for a week or more. If you weren’t running for your…

Story by Owner and Managing Director, Warren Davies. In 2002 a question on Who Wants To Be A Millionaire? on US TV: What is Carol Brady’s maiden name? changed how we would experience privacy and The Internet for the coming two decades at least. The Data team at Google saw…

Story by Associate Design Director, Amber Goedegebuure I like the sleepiest room at the NGV. It’s the Schaeffer Gallery: the one with the red walls and all the very painterly paintings of the 19th-Century variety. The room that most of my friends skip, that they’d describe as ‘Traditional’ (yes, with the capital); the one that has literally nothing new about it. So, you might describe it as old — which reminds me of something I’ve been thinking about a lot lately. There’s naturally a strong dichotomy between old and new; boring and interesting; dusty and shiny. Two…

As a purpose-driven agency passionate about people and the planet, it’s fair to say we have strong feelings on certain topics. So when our principles clashed with a national holiday, we needed to have an uncomfortable conversation. I’m writing of course about Invasion (or Survival) Day. …

Story by Owner and Managing Director, Warren Davies written by the beach listening to John Carpenter’s Lost Themes at the suggestion of Chris Chinchilla In the past few years personally and professionally I’ve been involved in the overthrow of tyrants, unprecedented (sorry) changes to the law, new days for teams…

Story by Designer/Art Director, Ashleigh Reynolds The law is often convoluted and inaccessible to the general population. Tenancy rights in Victoria are no exception. Tenants Victoria represents two million Victorian renters. …

Story by Associate Design Director, Amber Goedegebuure I worked with a client recently who said what they do is boring… And then they spoke passionately for fifteen minutes about why responsible packaging and the circular economy is so important to the environment and the next generation. …

Story by senior creative and copywriter, Luke Falkland-Brown Post-its. Until recently, all I knew about design sprints was that you use lots of them. The last agency I worked at had sizeable UX and strategy departments, so I (part of the creative team) was never invited to the party. Design…